What Do You Think Of Brandon Scott Saying You Must Get Good Grades To Buy Video Games From His Store?

i just saw on CNN that he decided to implement a program for his store. A student must show that they have good grades to buy video games from his store.
He also says that in his store they must have 1)Good grades 2)No cussing 3) Pull pants up (no saggy pants) He also offers a free video game for students that recieve straight A’s.
He says that he know that he will loose money, but he wanted to be a part of the “village” that help produce positive young people.
What do you think about this?